RENZO ROSSO

THE COOLEST HOTEL IN
SOUTH BEACH

The Pelican hotel is a historical Art Deco building constructed in 1939, a love story between the Art Deco building and cutting edge designer Renzo Rosso CEO of Diesel Jeans.  It was purchased by Rosso one month after seeing it and meticulously restored under his careful watch.  It works because; it uniquely and wonderfully brings to life the Diesel philosophy. The quirky, surreal, state-of-the-art sense of humor  of the hugely successful Italian clothing conglomerate comes through in every pore of the Pelican.

THE PELICAN HOTEL MIAMI BEACH IS ART DECO

The Art Deco hotel has understandably become a hit with the fashion, music and publishing set. Every one of the 29 rooms you see is completely different from the other. All have been daringly and wittily designed by the Swedish interior decorator Magnus Ehrland and they all come with their own titles. For instance, Room 309 (a standard room with a queen size bed) is called “Psychedelic (ate) Girl” Room 302 (the gorgeous oceanfront suite with a queen size bed) is called “Big Bamboo”. Room 201 (the fabulous oceanfront suite with the king-size bed), is called “Executive Fifties”. The rooms are tooled after their themes. Thus the hotel’s most popular room (Room 215) “Best Whorehouse” looks like a bordello the hooker madam Heidi Fleiss would envy. Miami, Florida and south beach in particular are known to be extraordinarily different and the Pelican Hotel fits that genre perfectly.

PELICAN HOTEL HISTORY

FOR THE LOVE OF ALL THINGS VINTAGE

Magnus Ehrland said he spent every weekend for just over seven months, scouring garage sales, flea markets and antique stores all over the state of Florida. He wouldn’t rest until he had the right assortment of one-of-a-kind furnishings. Mr. Ehrland’s kitschy props help make the perfect Pelican statement.

PH1 SUITE APARTMENT
PELICAN HOTEL