Magnus Ehrland said he spent every weekend for just over seven months, scouring garage sales, flea markets and antique stores all over the state of Florida. He wouldn’t rest until he had the right assortment of one-of-a-kind furnishings. Mr. Ehrland’s kitschy props help make the perfect Pelican statement.
It is like managing 25 different movie sets. Yet even with the often outrageous quirks, each Pelican room is fully equipped with state-of-the-art high-tech options. The television remote flashes 60-odd channels per minute. The VCR offers the crispest picture, and is very easy to use. The Stereo and CD systems, as they say in the streets - “are slammin!!” Refrigerators, Ceiling Fans and A/C’s along with the Electronic Personal Safes, are also top-of-the-line. The bathrooms too, take on particular detailing. And it is there that the Diesel industrial influence is most readily apparent. The fixtures are pristine and precise. The Pelican shower, for instance, with the strong, steady stream pulsing from the broad showerheads, gives the effect of standing under a loving spring rain. The essential attention to even the smallest detail. That’s what sets the Pelican apart from the rest. And that’s what maintains its reputation as one of the finest hotels on Miami Beach.
From the day it opened its doors for the first time on June 1, 1994 - the Pelican has been the coolest hotel in the heart of South Beach. The $4million dollar Fellini-esque boutique property is the first hotel venture from the cutting-edge Diesel Jeans. It works because; it uniquely and wonderfully brings to life the Diesel philosophy. The quirky, surreal, state-of-the-art sense of humor the identity of the hugely successful Italian clothing conglomerate comes through in every pore of the Pelican.
The Art Deco hotel has understandably become a hit with the fashion, music and publishing set. Every one of the 25 rooms you see is completely different from the other. All have been daringly and wittily designed by the Swedish interior decorator Magnus Ehrland and they all come with their own titles. For instance, Room 309 (a standard room with a queensize bed) is called “Psychedelic (ate) Girl” Room 302 (the gorgeous ocean-front suite with a queensize bed) is called “Big Bamboo”. Room 201 (the fabulous ocean-front suite with the king-size bed), is called “Executive Fifties”. The rooms are tooled after their themes. Thus the hotel’s most popular room (Room 215) “Best Whorehouse” looks like a bordello the hooker madam Heidi Fleiss would envy.
The attention-getting penthouse which becomes the headquarters whenever Diesel Chief Executive Officer Renzo Rosso is in residence, occupies the entire top floor. The Pelican penthouse is a favorite of Saudi Arabia’s Prince Faisal who realizes the bargain he is getting at $3,5000.00 per night. Let’s start at the top with the rooftop deck and hot tub. The Pelican penthouse also features a large canary yellow dining room table which seats eight. There is also the granite kitchen with the stainless steel appliances. And the amazing living room with the nine-screen video wall. A six-foot round tropical fish tank overlooks the decidedly grand living room, as well as the master bedroom. The master bedroom is accessed by double-white steel doors, and features a spectacular queen-size round bed. His and hers walk-in closets, a Jacuzzi tub, and separate multi-head steam showers make this ultimate honeymoon suite. The additional two bedrooms are equally impressive, and are joined by a walk-through mint-green bathroom. Delicious!!
Other first-rate amenities of the Pelican include the 15-mile long, famous white sand Miami Beach at your doorstep. A multi-lingual staff, 24-hour concierge, fax, overnight delivery and copy services, and valet parking. One great addition is the fact that one of South Beach’s highly acclaimed café holds residence just off the Pelican's lobby.'